We’re not just fans—we’re the heart of the city. Born from the frustration of watching the game we love get dragged down by decisions at the top, we created this brand as a rallying cry for every Pittsburgher who knows we deserve better.

It’s not about turning on the team—it’s about standing with it, and demanding more from the ones steering the ship. Every shirt, every design, every drop is for those who bleed black and gold and aren’t afraid to show it.

⚓ This is more than merch—it’s a movement.
🏴‍☠️ Join the crew. Hoist the flag. Raise the Jolly Roger.

Let’s bring the pride back to Pittsburgh—one shirt at a time.